For the evening of September 7th, 2008 True Blood episode 1 was watched by an estimated 2.1 Million combined viewers during it’s 9:00PM and 10:30PM ET broadcasts. “HBO officials expect "True Blood's" viewer tally to exceed 4 million once repeat watching on myriad HBO platforms, as well as DVRs, are eventually factored in.” Ratings for the 9:00PM airing only were 1.4 million.

(source: Variety)

Tags: S01E01, Ratings, True Blood