HBO Invites Vampire Fans To Savor "True Blood" - Advertising Age
July/18/08 16:55 Filed in: Off-Site
The Website Advertising Age has a new article covering HBO’s ever expanding promotion for True Blood. We’ve seen an expansive viral marketing campaign for the in-story Tru Blood beverage, along with ads for vampire friendly dating services and lawyers. Over the next few weeks it seems that HBO and Campfire will be continuing with the viral marketing but, also, offering more mainstream advertisements:
“Coming next: a mock public-service campaign supporting both sides of a "Vampire Rights Amendment" debate, with microsites for two different advocacy groups involved in the fray: the American Vampire League and the Fellowship of the Sun. A faux newsmagazine, "In Focus," covering the vampire story, will run on HBO and HBO on Demand. At the annual Comic-Con in San Diego, a large gathering of fans of comics and sci-fi, HBO will be distributing comic books that recap story elements, have Tru Blood sponsor a masquerade costume ball and seek signatures for both the Vampire League and the Fellowship.
The effort grows less subtle as the summer wears on: Traditional tune-in spots start to run July 27, as well as a "True Blood" website with episode guides and more. An online comic book debuts July 30, and will have two pages debut per week for eight weeks. Finally, when the series premieres Sept. 7, HBO.com will offer such things as a "True Blood" wiki, where fans and vampire enthusiasts can update and edit the bloodsuckers' mythology.”
Full Article:
http://adage.com/madisonandvine/article?article_id=129734
“Coming next: a mock public-service campaign supporting both sides of a "Vampire Rights Amendment" debate, with microsites for two different advocacy groups involved in the fray: the American Vampire League and the Fellowship of the Sun. A faux newsmagazine, "In Focus," covering the vampire story, will run on HBO and HBO on Demand. At the annual Comic-Con in San Diego, a large gathering of fans of comics and sci-fi, HBO will be distributing comic books that recap story elements, have Tru Blood sponsor a masquerade costume ball and seek signatures for both the Vampire League and the Fellowship.
The effort grows less subtle as the summer wears on: Traditional tune-in spots start to run July 27, as well as a "True Blood" website with episode guides and more. An online comic book debuts July 30, and will have two pages debut per week for eight weeks. Finally, when the series premieres Sept. 7, HBO.com will offer such things as a "True Blood" wiki, where fans and vampire enthusiasts can update and edit the bloodsuckers' mythology.”
Full Article:
http://adage.com/madisonandvine/article?article_id=129734
